E-Books-Online Blog

Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don’t
understand how to apply it to your particular business and
website. Let’s start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website’s activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as “hits” and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it’s time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor’s needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

If you have a web-based business or if a significant portion of your
business is done on the web through your website, then the best
advertising and marketing is done by submitting to a search engine.
No amount of press release, newspaper or radio ad, banner ad, spam
email or newsletter will achieve the same results,
although, maybe effective in a small proportion.

Beware of companies that promise automatic submission of your website
to hundreds of search engines which are but only false promises. The
best way to submit your website for search engine ranking and inclusion
is to do it yourself or to hire an expert to do it manually, by
contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your
websites are thoroughly designed to the professional quality using
the right key words, good graphics and pictures and the relevant
content. Don’t submit websites that are incomplete. While submitting
to a search engine, make sure to provide information about your website,
keywords and any other information that may be pertinent, including
the name and contact information of your business.

Mere submission to search engine companies does not guarantee that
your site would be immediately listed and the ranking will be high.
Because there are thousands of new websites coming up every day and
it may take quite sometime before they take up your site for review
by human editors. One important factor to remember while submitting
site is to include a site map of your website which makes the crawling
easy for the web robots. Search engines like ‘http://www.google.com’
hardly considers submissions without sitemaps.

There are many online companies that accept search engine submission
services. You can choose to do it yourself with a software package
and service like this one:

Webposition

Or if you want professional help try the following sites:

http://www.addpro.com/professional_submission

http://www.submitawebsite.com/aboutus.html

Don’t use the automatic submission services.

Here is a list of the most popular Search Engines and directory companies:

Search Engines
Go.com/InfoSeek AltaVista
Google, HotBot
Excite/Webcrawler

Directories
AOL Search Inktomi
Lycos Open Directory
MSN, Yahoo!
LookSmart Snap

Apart from the above there are thousands of search engines and directory
companies, where you can submit your website to as many companies as
possible. The following links gives info on other search engines and directories:

http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm

http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm

Must Have Features Your Web Site

Just don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states or countries that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

How Do Search Engines Work - Web Crawlers

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

What is a Blog and How Blogging Will Help Your Business

Many people wonder what exactly is a blog, and how can it help their business, if at all. This is a common question that people ask me as I make big money on the internet with blogs, but before you can make big money with blogs you must first understand what blogs are all about, because many people simply don’t know.

The blog has been around for years, however just came into major popularity in the last three years. The weblog, or blog is simply a application that allows users to post written text that gets immediately posted to the web, like an online journal of sorts. The blog is something that is meant to be as easy to use as the word processor application on your computer. While most websites take hours to update, a blog can be updated in real time, as quick as one would save a file to a computer. This is partly what makes blogs magical.

Blogging is a great way to get information on the internet inexpensively with friendly results, such as high search engine ranking, and free advertising. The blog, with it’s variety of keyword heavy posts allows people to make money off of the high return result on a search engine like Google. What this means is that if you are selling home security systems, and you create a blog about good deals on such systems, chances are people looking for a security system will come across your blog in the search engine. This added exposure will surly help more people notice your business, and make purchases, thus creating greater business for you.

Blogs are most commonly found on the internet via the World Wide Web, and can be published for free by some of the biggest names on the internet. The fact that the blog is free is the main reason why people can so easily profit from using them, because there is no real upfront investment with blogs, and thus there is only one way to go from zero dollars invested, and that’s to profit.

Why Blogging is So Popular

Name one person that doesn’t like to share his or her point of view, and you will have just named nobody at all. The point of the above exercise is to show the simple fact that everyone likes to talk about themselves, and what they are up to, even if they say that they do not like doing so. There is something about being human that makes us self involved to the point where we truly feel as if others want, or need to know what is going on with us. Blogs offer one a unique way to express his or her feelings on any number of issues, with a shield that only the internet can provide.

The most common use of a blog is that of a journal, or an opinionated piece of writing involving some aspect of the author’s day to day life. While some blogs are totally commercially driven, they are often masked as personal musing in order to entice visitors. This is something that just can’t be avoided, people love checking out other peoples blogs to see what’s going on.

The internet can be a cold and bare place for people to be at times, and the blog helps create a sense of community with its powerful reach, and ease of use. Many people want to share, or keep up with others, but simply don’t have time. Email has gotten to the point that people are overwhelmed just to deal with their regular inbox each day, nonetheless an email from an old friend, and thus checking someone’s blog is commonplace nowadays. In fact, there are millions of blogs out there, and most of them are intended to be read by family and friends.

Blogging is popular because it relates to community, family, and friends, and therefore it is in direct relation with what matters most in life. Blogs can be a powerful tool to communicate to others, as well as to market with, as they are so friendly to search engines in terms of keywords, and ranking. Just making a few blog posts can literally get you noticed immediately, and is something that truly can help you become a big player in the internet business game.

Niche Blogs and How to Get the Most Out of Them

Having a niche blog is something that can be profitable and easy, or challenging and difficult depending on how you handle the day to day posting. Niche blogs are typically blogs related to one or more specific industries or fields, including hobbies, illnesses, and sports. The more niche, or in-depth a blog is, the harder it might be for people not involved in that niche to get into. It is for this reason that one must think about the best way to make the most out of niche blogs, and finding the right niche is a good start.

When searching for the right night for any blog, be sure to look at the prospective audience, and your abilities to keep the blog up to date within that niche. If you are thinking about doing a blog about horse racing, yet you have no time to watch horse races, it might not make sense to try to do a niche blog on the subject. Instead a good way of finding a niche is by looking at what it is that you do have time to do, and then creating a blog based on that instead.

After you have selected your niche blog topic, it’s time to become an expert. No matter how much you think you know about your niche blog theme, chances are you could use some brushing up on the topic. One can brush up on a topic by simply doing research on the niche blog theme, and spending a few hours reading within the blog subject territory each day. Feel free to check out rival blogs, as they will give you an idea of what is popular in this niche, and what is not.

The most important part of getting the most out of a niche blog is becoming the go to place for information in this niche. That means creating a blog that is constantly updated, and is accurate in the stories relating to the subject. If you do this with your niche blog, expect big time results.

Benefits of a Wordpress Blog

Concentrating on the benefits of a Wordpress blog can provide you with some great optimism for the future. The reason Wordpress is such powerful software is the combination of value, quality, and ease of use that is unparallel in the blog software world. While some people prefer to use more basic blog software, they too can truly benefit from the power of Wordpress, and once they read about all the perks they too will be downloading the software for profit as well.

What might be the most notable benefit of Wordpress is the ability to work on a post offline, in a standalone interface. Most blog software applications require one to be logged onto the internet, and geared up ready to go to post to the blog, whereas Wordpress allows you to edit, build, and post a blog at anytime, without being connected to the internet.

Another benefit of Wordpress is the ease of use, and advanced functionality of the software compared to some blog software applications. Wordpress functions code free if one needs to post in such a fashion with easy to use icons similar to what one would see in a word processing program. Having the ability to utilize a program like this allows people to create blogs that are as high tech, and complete as full blown websites.

Yet another benefit of Wordpress is its remarkable plugin library that allows for users to instantly add features, and functions to Wordpresses already impressive abilities. The plugin library for Wordpress is robust because of the popularity of the software, many programmers and designers have created plugins based on their particular needs.

When you add up all these elements you end up with a program that is fully capable of creating highly attractive blogs that encourage people to visit the sight and stay to read whatever is posted on it. If you ever wanted powerful blog software that was less template and more unique Wordpress is it.

Blogging and SEO - How it Can Help You

Blogging can greatly enhance any websites natural search results through regular posting, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.

Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. The key to gaining more traffic from the keywords is what is called long tail keywords, and short tail keywords. The word tail refers to the length of the keyword term. A short tail keyword term would be “internet marketing” whereas a long tail keyword term would be “internet marketing for people that own mac computers” and so on. The short and long tailed keywords help your post get picked up in the search engine as highly applicable to the keyword that a person was searching in the first place.

Getting picked up in search engines can lead to huge masses of traffic heading to your site everyday. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by implementing these long and short tail keywords into their posts. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes.

Another way blogging can help your sites search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher the quality score. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.

Blogging and RSS

Many people fail to realize that blogs started out as a subscription style online journal for people to receive via email, otherwise known as a RSS feed. Blogs are at their most fundamental state nothing more than a journal posting that can be delivered to subscribers via email. The RSS feed is an easy way to land your blog post in millions of people’s inboxes, and on the net under bookmarks as well.

With the advancement in technology the RSS feeds will now auto update themselves to provide people with a wonderful array of blog posts daily without ever having to actually visit the blog itself. This means that one can grow a virtual subscriber base with one simple niche blog, and profit from the experience every time they make a post. Utilizing the power of blogging and RSS one can make some serious money by keeping people up to date with affiliate products, and services.

Since the RSS feed will deliver the blog to subscriber’s mailboxes, and let millions of people on the net know what your blog is about through a RSS feed description, it makes sense to attempt to profit from such an advantageous situation. By offering affiliate products, one can provide their own affiliate link embedded into the blog for readers to click.

One example of setting up a blog for maximum RSS exposure is to write a blog with hyperlinked keywords that are directly linked to your products. The more links the better, as the more chances you will have to sell the affiliate items to your subscriber base. Make sure that the links are either live, or given actual URL’s in the actual post so that the user can stay within their own e-mail application while reading, and visiting the recommend site that you provide them with.

RSS feeds are hugely popular today, and known to help search engine optimization as well, and thus are a must do for anyone serious about profiting off of blogs. Setting up the RSS feed is as easy as filling out a short questionnaire in the blog appliaciton of your choice, which means it takes little time to do something that can help you profit big.
AdSense and Blogging

One of the easiest, if not the easiest way to make money with AdSense is by posting to blogs. AdSense and blogs go together like peas and carrots, or peanut butter and jelly, and the results tend to show this fact.

The key with any AdSense optimized website is traffic, the more traffic that comes to the website, the more clicks the ads will get. While traffic is the key, there is one other important aspect of AdSense money making schemes, and that is keyword placement. AdSense advertisements must be triggered by a keyword, or set of keywords, and can often be cumbersome if the website the AdSense is hosted on doesn’t offer the exact keywords the ads need to be triggered.

With blogs one can rest assured that if they are making daily posts, most every AdSense ad possible for their niche will run at some point during the blogs life. This means that the variety of AdSense ads on blogs is second to none, and the traffic is also very good.

The majority of web traffic comes from search engine listings, and blogs help even the most novice marketer place high in the search engine rankings. By having a high place in the search engine rankings one can receive copious amounts of traffic to their site on a daily basis for free.

AdSense is a marketing business that needs to be tested constantly to ensure effectiveness. The sad fact is that many websites need to have certain keywords on them to attract big dollars, and the typical AdSense client might not get the traffic to trigger those ads for years, if ever. With blogs one can constantly test the keywords on the site to help prompt better advertisements on his or her website.

Using AdSense as a way to make money with blogs simply makes sense, a lot of sense, as it is the easiest, most effective way to make money on the internet without doing a single thing different with your blog besides placing the code in at the top to allow the ads to be shown.

Ad Placement - How and Where to Place Your Ads on Your Blog

In making money with blogs there is one element that trumps all the rest in importance, advertisement placement. The actual spot where you put your ad is as important to your profits as any other thing you do with your blog, ever. The most successful people that blog for profit utilize special placement for their advertisements so to best get results from the site visitor, and from experience I can tell you this works like a charm.

Putting your advertisements at the top of the blog isn’t good enough anymore. Many people have been using computers long enough to train themselves to ignore the advertisement banners at the top of a website, or blog, and thus you the publisher must find new, and unique ways to get the advertisements read, and clicked by your visitors.

One place to put the advertisements for your blog is directly to the right hand side of the daily blog post. Research shows that the human eyes tend to gravitate to the upper right hand side of any page, which is where your advertisement should be in order to obtain maximum exposure. The more the ad is put in this spot, the better rate of clicks that you will get on the ad.

Another great place to put the advertisement is in the body of the text. This is commonly done by highlighting, and adding hyperlinks to some of the more popular keywords. By adding such keywords one can simply click on the highlighted word to learn more about a product, or service you might be promoting. In text ads aren’t ever very big as not to disrupt the text, but can pack a serious punch in terms of sales because of the natural curiosity of the reader to check out whatever it is you are promoting.

Finally one can place advertisements at the bottom of the blog, with more information about you, the author of the blog. Since blogs are typically personal, people enjoy reading about the author, and thus it makes sense to include a few ads near your profile, to capitalize on the profile checking nature of your visitors.

Getting Traffic to Your Blog

No matter what the website, in order for it to be a success one needs to have a constant and steady stream of traffic to profit, and this is certainly the case for those creating blogs. There are simply too many factors to ignore when it comes to getting traffic, and thus people that are able to harness traffic to their blog are known as masters of the internet. The interesting fact is that getting traffic to your blog is easier than you might think, and just takes some creative thinking, and a few hours a day of shameless promotion.

So after you hit up your family and friends, who else is going to read your blog? The answer is likely nobody unless you give them a reason to read it. This is where the traffic driving secrets come into play when dealing with a blog. The best way to get traffic to your blog is by using free promotional methods. The key is to have something on your blog worth checking out once they get there, but for this part we’ll simply focus on getting traffic.

Start out by joining all the forums, and social networks in your niche. If you have a blog that is aimed at giving dating advice, make sure to join all the dating forums you can, and any free dating sites possible. The first thing to do is find out where your link is allowed, and post your blog link in your signature. Once this is done take a few hours each day to make posts, eventually people will start considering you an expert, and gladly check out your site.

Next it is important to start submitting your blog posts as articles to free article directories. The free article directories will help promote your blog by distributing the articles to thousands of resources, which will also get your blog, and your article higher search engine ranking at the same time.

Finally start to collect email addresses and setup your blog for RSS feeds. Allow the membership to enjoy your blog in the comfort of their inbox by choosing the option on your blog software to email the blog post every time a new one goes up. This will be a way to attract daily traffic to your blog for free, and keep the traffic you receive from your expert forum posting coming back.

Awesome Blogging Resources

The amount of awesome blogging resources on the net today is outstanding, and can truly make any average blog a special one in no time. There are millions of resources for you to tap into when it comes to blogs, a few of the best ones are highlighted here for your consideration.

Blogger.com is a website owned, and operated by Google that allows users to post blogs for free, and make money with AdSense. While blogger.com lacks the power of a Wordpress, it is easy for those that are interested in implementing their AdSense ads in a simple, little code, manner.

Wordpress.com is another blog publishing software that is known on the net as the most powerful, and sophisticated blog publishers out there. Wordpress is also free, and allows users to build blogs that are much more advanced than a blogger.com site would be. Wordpress.com also allows users to customize their blog more than most, and even implements free plug-ins that are also worthwhile.

Blogrankings.com is another great site that ranks all the latest and greatest blogs. The value of this site is to look at what other top bloggers are doing, and attempt to emulate it with your own blog. Understanding what makes a certain blog in your niche so popular can revolutionize the way you think about and post to your own blog, which could have long lasting positive effects.

TheFreeSite.com offers free blog resources that are as much fun, as they are useful. The site offers users free software, and plugins to enhance any blog, or even create one from scratch. Since so many blog updates are costly these days, TheFreeSite gives users a nice alternative with their free downloads of blog software.

Blogarama.com offers users a virtual telephone book of blogs from all areas of subject matter. No matter what your interest, or niche, this website can bring out the best and most popular blogs. This site is full of directory style listings, and even user ratings to help you search the net.

Ultimately the best blog resource is the one that caters to your needs, and thus must be sought out by you according to what you are trying to achieve. Seeking out your own best blog resources will certainly help you profit from blogs in the near future.

I have just spent the most amazing month doing the Thirty Day Challenge.

If you have no idea of what this is about, then here is a brief description.

For the past three years, Ed Dale and his team have offered free internet marketing training for thirty days. In this year challenge, the goal was to make $10.00 in thirty days, without spending a cent (or a Euro). Now this doesn’t sound like a lot of money, but the $10.00 was only part of what it was about. It was more about finding a niche, doing good market research to find out whether the market was worth working on and learning how to make use of tools that were available to do it with.

The tools that are available are awesome!! Using the techniques that were taught, I managed to get my page into the number two position in Google in four hours. I was gobsmacked. I didn’t think it was possible to achieve so much in such a short space of time.

Many of the people who were doing the challenge made their $10.00. One challenger made $7000.00 on one sale from a website that had had virtually no activity for six months, just using the techniques that were being taught.

Did I make my $10.00? Nope, but the training and inspiration I received from the challenge were priceless.

The challenge has now finished, but the good news is that Ed and his team have left all of the material on the website. He has also said that they will continue to offer more training for the foreseeable future. There is also a great forum with very helpful members, so if you get stuck or need a kick up the butt they will do it.

To find out more, go to: http://www.thirtydaychallenge.com and register.

It won’t cost you a bean and no one is trying to sell you anything.

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

For those looking for a great way to create quality web sites that are extremely cost effective and easy to set up, subdomains are quite possibly your best choice. We all know what a domain is, but many webmasters are not yet familiar with the power and the many benefits of subdomains, here are some tips.

What is a Subdomain?

In order to understand what a subdomain is, first let’s look at a regular domain. Most domains look like the following; www.yoursite.com. Each domain refers to a specific site on the web and the search engines acknowledge each domain as a separate web site. While many domains have several web pages, each extra page is still considered the same site (for instance, www.yoursite.com/baseball). While this is an easy way to add extra pages to your web site, for most web developers that would like to start web pages on new categories (called niches), they usually will purchase a new domain name to create each new niche.

Subdomains make the whole process of adding new niches to a domain easy, affordable and with lots of added value. A subdomain is considered a sub extension of your already working domain. A subdomain is considered to be a separate domain and entity from the domain that it extends from. This means that all search engines (including Google) see the subdomain as a unique domain. Domains are created usually using your web hosting administration panel. In order to create a subdomain, the process usually takes a few minutes. For instance, instead of adding web pages that are on completely different topics to your website such as www.yoursite.com/baseball, you can choose to create a subdomain, which is written as follows: www.baseball.yoursite.com. You might have noticed all we did is add the word “baseball” and a dot before your domain name.

The Benefits of Subdomains

Subdomains are not as popular as regular domains, because most webmasters are not aware of how easy they are to create and all the benefits that they can provide. Subdomains can be created on most web hosting accounts, usually taking a couple of minutes or less. There are many benefits of using subdomains; however here are the top three.

First off, while domains are affordable (costing about $10 for a .com), if you are a web developer that is looking to create dozens of web sites, $10 adds up quickly. Many web developers purchase 50, 100 or even 1,000 domains to create web sites that each bring in a small amount of income. Having 100 domains can easily cost $1,000 per year and once you add in the web hosting costs and annual renewal fees, you can easily see how quickly it can become expensive. Subdomains cost $0. Subdomains are free to create, whether you have 1 or 10,000.

Another benefit of subdomains is that all search engines view subdomains as being unique from the regular domain. To Google, www.yoursite.com/baseball and www.baseball.yoursite.com are two unique sites. In essence, you get all the benefits of having many websites, without the costs of registering new domains sites and hosting them separately. In fact, subdomains are easily hosted on the same account as your normal domain (they just show up as a separate folder).

Finally, subdomains are extremely easy to create. You do not need a lot of technical expertise or special software. If you want to create a few subdomains, the process is relatively simple and straightforward, however to create many subdomains at one time, the process can be tedious and there are software tools available to easily accomplish this task.